Design Thinking

I’m intrigue by this emerging concept of design thinking, founded on the notion that the way designers think can be applied to the things companies do, other than their products, messages and interiors. It can be applied to the organization itself. Design thinking centers around the attitudes and thinking of approaching a business problem. In a design approach you are not trying to apply well-defined existing formulas, but by open-mindedly observing and questioning the problem. This frees yourself from certain constraints.

Here are a few resources I’ve put together to get you started learning more about Design Thinking:

A good posting on Design Thinking principles

Click Here to read Harvard Business Review on Design Thinking

It’s always good to hear some alternative perspectives on the prevailing wind: Why Design Thinking Won’t Save You

And finally,

here’s a fun little video from the folks at Stanford explaining and applying Design Thinking to a critical student transportation issue…